Changing lifestyles are transforming the way Indians consume food and it leads to change in a way it is prepared. Competing demand considering the convenience and healthier food with good taste poses challenge and opportunities both for food industry. Add Value help organizations to identify growth opportunity by aligning product portfolio and to establish good relations with customer by preparing & executing different strategies. FMCG industry is the fast-changing industry with the change in need of consumers. We help them develop Agility and capabilities to meet future requirements. We assist FMCG to accelerate brand and category growth, expanding into new markets and optimizing costs.